BEYOND BAIT AND BOBBER (BBB)

BBB, the first of its kind, is an educational membership club for anglers of all experience levels. The idea of Beyond Bait and Bobber is to help anglers move from their current experience level to the next. This is done by the method of educating the angler one lure at a time. Upon initial membership sign-up, members will receive a new Rod & Reel Combo which is most likely a step up from the equipment currently being used. Then each month, members will receive the "Lure of the Month" lure, for the next twelve consecutive months. Members can also go to the Member's area on the web site and can see both written or video instructions on several ways to fish with that type of lure. Instructions will not only be on how to fish with this type of lure, but also on why, where and when as well. The reason behind one lure at a time is so that members will not experience what many anglers do - overload. To a new angler, it can prove overwhelming to go to the local tackle shop and see the many variations and colors of lures that are available on the market today. This can be so overwhelming that new anglers shy away from purchasing lures and stick to bait and bobber fishing. Believe it or not, this limits the angler’s success rate by literally tying them down to bait on a string. The proper use of fishing lures allows the angler to cover more water more efficiently. The novice angler, one who has been fishing for one to a few years, probably has a few favorite lures and still depends on bait and bobber fishing to pull them out of tough bite situations. The more advanced angler, usually with three or more years of solid fishing experience, probably has a tackle box full of lures they have either given up on or have stopped using, simply because they did not catch fish or at least as many fish as some of their other lures. Once again, knowing which lure to fish with, using it at the right time and knowing where the fish will most likely be, will increase the success rate. That is why we at "Beyond Bait and Bobber" use the "WWW" (what, where and when) of fishing to help anglers rediscover some old favorites and maybe some old nemeses’.

There are many other benefits to joining one of "Beyond Bait and Bobber" clubs. Whether members receive discounts offered by one of our guide services, charter boat captains or product sponsors; over time members will see their initial investment payoff. In addition to the discounts and coupons that may be available to them now, members will also receive a space where they can showcase their special catch, ask questions of the experts, chat with other anglers about new, creative fishing ideas or simply brag about that lunker, by including a great picture. All of this can be done in our Member’s Only area photo gallery and Member’s discussion board. To keep this area safe and secure, most comments and pictures will be reviewed by a "Beyond Bait and Bobber" team member before going live and all material appropriate for posting will be allowed to be posted in the Member’s area. Members can also link to our product sponsors web sites through our link program and find a dealer near them to purchase more of the products they want and need for their tackle box. We are currently in the process of linking with as many state sites as possible, so that members can check out rules and regulations for their state or ones they may be visiting for a fishing adventure. It may also be possible to buy fishing licenses on-line from the state web site, instead of purchasing one at a local sport shop upon arrival. Please check for this on the individual state site selected.

Another benefit to using fishing lures, is that the survival rate of the fish that are released is much better than when using bait. This is due to the fact that fish tend to swallow the hook deeper with bait fishing than with lure fishing. Please remember it is always better to cut a hook off then to kill a fish trying to remove the hook. In most cases a fish will rust the hook out in a few days with no permanent harm.

Please check the "A’luring Offer Tackle Box" to get specific membership fees and packages.

Tight Lines,

Mike